Intertextuality, webpages and 'easter eggs' (condensed for examiner reference)

 INTERTEXTUALITY

·       The juice is loose in Tim Burton’s latest graveyard romp (issue 1 cover) –  reference to Beetlejuice’s catchphrase which he says in the new movie.

·       Beetlejuice Beetlejuice XXXXXXXXXXX (issue 1 cover) – Beetlejuice Beetlejuice is the title of the new film. The XXXXXXXXXXX below references the fact that in the film you cannot say his name three times, otherwise he will be summoned.

·       Whatever people say I am, that’s what I’m not (issue 1 contents) – doubles as both an article title and a reference to the Arctic Monkeys’ debut album, which shares the same title.

·       The juice is loose (again): a Beetlejuice Beetlejuice review (issue 1 contents) – Beetlejuice’s catchphrase in the new film, a sequel to Beetlejuice.

·       Giles Martin: get back! (issue 1 contents) - title of retrospective article by Giles Martin, son of George Martin (record producer of the Beatles) references the Beatles song, Get Back.

·       Deadpool and Wolverine: a truly terrible film... and you can quote me! (issue 1 contents) - references a popular comedic scene in the end credits of the movie which ends with the punchline “... and you can quote me!”.

·       Best of the Beatles: broken faith (issue 1 contents) – article by Pete Best, an ex-Beatle who was kicked out of the band/betrayed. The title references one of his albums released after he was kicked out (Best of the Beatles).

·       The fast and the fashionable (issue 1 contents) – article on fast fashion. Title resembles that of popular movie series The Fast and the Furious.

·       The Screaming Abdabs and Leonard’s Lodgers: Welcome to the Machine (issue 1 contents) – article on Pink Floyd’s early days in the music industry. References the band’s past names as well as one of their songs.

·       Sounds of the underground: dance rock icons (issue 1 contents) – references the song Sound of the Underground.

·       The mean girls musical: stop trying to make fetch happen (issue 1 contents) – reference to a famous line in the original film (“stop trying to make fetch happen”).

·       These go to eleven: the greatest rockumentaries of all time (issue 1 contents) – reference to Spinal Tap, a mock rockumentary (“these go to eleven”).

·       Steve Lacy: my bad habits (issue 2 contents) – reference to one of his popular songs (Bad Habit).

·       Sink your teeth into Tom Hardy’s latest and greatest Hollywood hit... Venom: last dance (issue 2 contents) – sink your teeth (Tom Hardy’s character, venom, eats people and has really long teeth).

 

WEBPAGES

·       Home page.

·       Editor’s Letters page.

·       (Other interactive elements such as the ‘Articles’ button simply take the user to certain sections that are a part of one of the two web pages, so they are not separate pages in themselves).

 

EASTER EGGS

·       On the home page on the website, there are music records that slide onto the screen above and below the ‘Our Mission’ section. Clicking on the lower one (with the blue label) will magnify the image, allowing the user to move their mouse around like a magnifying glass to reveal the hidden text on the label of the record that reads:

 

YOU FOUND ME!

Tag us on Instagram @TopickMagazine

with the code word ‘restless’

for the chance to win an early copy of Issue #3

featuring SAMMY STRINGS

 

This creates digital convergence and encourages fan participation.

Brief requirements, digital convenience, intertextuality & website 'easter egg'

 Preparing to complete the Statement of intent. 

1. How have you met the requirements of the brief? 

• I have produced a front cover and contents page spread each for two music magazines aimed at a 16–25-year-old middle market audience that likes to be entertained. 

• I have produced a working partner website with two web pages which promote fan interactivity with the content of the magazine. 

• There is a clear sense of branding across the two elements of the cross-media production (e.g. vinyl record motif, consistent font, etc.). 

• The production contains a plethora of photographs, including the required four main images for the magazine covers and contents pages, which have been edited with text, graphics, typography, etc. 

• Written elements such as the masthead, main coverline and selling lines are all present. 

• Barcode, date, edition and price information on each front cover. 

• Each front cover uses a different mise-en-scene. 

• There are multiple models, each representing different social groups (gender, race and ethnicity, sexuality). 

• All pages contain a call to action, directing the reader to the partner website. 

• The website contains edited audio-visual content that is appropriate for the magazine. 

• The website includes original images not used in the magazine. 

• Original title, menu bar and footer (appropriate conventions of website design) are present. 

• Text introducing the magazine. 

• Working links between pages. 

• A rage of media techniques (images, fonts, logos, etc.). 

 

2. How have you used the four areas of the theoretical framework, and how do they link together? 

You should consider how you will use media language and representation within your products, and explain how they will appeal to the target audience and produce content suited to the relevant media institution? 

Language	Representation	Audience	Institution
In issue 1, Rose is looking up at the camera defiantly, as if challenging a higher convention (e.g. the patriarchy – she is presented as a powerful woman). This reading is supported by her clothing – the leather jacket she wears is evocative of rebelliousness/defiance.	Similar themes are present in issue 2, where Edmund stares down at the camera with a creased shirt and upturned collar. This and the grimy background (graffiti on concrete) accentuates this in-your-face, recalcitrant representation of modern youth.	The magazine is aimed at a 16–25-year-old middle market audience that likes to be entertained. Therefore, each issue contains several culture sections including review articles on current cinema in accordance which such an audience’s tastes.	I have made sure that the production suits the conventions of the relevant media institution by taking inspiration from similar products. Kerrang! for instance is a British magazine that covers similar topics. Elements such as the design of the masthead and the way the models dressed are influenced by Kerrang!

 

3. How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? 

What links have you used? (digital convergence) 

Magazine

Website- which 2 pages would you like to be marked?

Issues 1 & 2 covers – QR code & written link in bottom right corner (“for more exclusive articles).  Issues 1 & 2 contents pages – QR code & written link in bottom right corner (alongside text and images regarding website-only content that the reader may be interested in).  Issues 1 & 2 contents pages – call to action across the top of the double-page spread (the reader must find an easter egg somewhere in the issue for a chance to win a prize). Written link to website for more information.

Home page. Features...  Unique photography  Information about the publication  Articles referred to on the bottom right of the contents pages  Audio-visual content  Links to information regarding the competition referred to at the top of each contents page (including a prompt to “log back in next week” to keep audiences engaged)  Editor’s letters. Features...  Catalogue of magazine covers featuring each issue  Unique editor’s letter for each issue  Prompt to “check in next week for the latest issue” to keep the readers coming back

 

4. What intertextuality have you used? Be specific. 

• The juice is loose in Tim Burton’s latest graveyard romp  –  reference to Beetlejuice’s catchphrase which he says in the new movie. 

• Beetlejuice Beetlejuice XXXXXXXXXXX – Beetlejuice Beetlejuice is the title of the new film. The XXXXXXXXXXX below references the fact that in the film you cannot say his name three times, otherwise he will be summoned. 

• Whatever people say I am, that’s what I’m not – doubles as both an article title and a reference to the Arctic Monkeys’ debut album, which shares the same title. 

• The juice is loose (again): a Beetlejuice Beetlejuice review – Beetlejuice’s catchphrase in the new film, a sequel to Beetlejuice. 

• Giles Martin: get back! - title of retrospective article by Giles Martin, son of George Martin (record producer of the Beatles) references the Beatles song, Get Back. 

• Deadpool and Wolverine: a truly terrible film... and you can quote me! - references a popular comedic scene in the end credits of the movie which ends with the punchline “... and you can quote me!”. 

• Best of the Beatles: broken faith – article by Pete Best, an ex-Beatle who was kicked out of the band/betrayed. The title references one of his albums released after he was kicked out (Best of the Beatles). 

• The fast and the fashionable – article on fast fashion. Title resembles that of popular movie series The Fast and the Furious. 

• The Screaming Abdabs and Leonard’s Lodgers: Welcome to the Machine – article on Pink Floyd’s early days in the music industry. References the band’s past names as well as one of their songs. 

• Sounds of the underground: dance rock icons – references the song Sound of the Underground. 

• The mean girls musical: stop trying to make fetch happen – reference to a famous line in the original film (“stop trying to make fetch happen”). 

• These go to eleven: the greatest rockumentaries of all time – reference to Spinal Tap, a mock rockumentary (“these go to eleven”). 

• Steve Lacy: my bad habits – reference to one of his popular songs (Bad Habit). 

• Sink your teeth into Tom Hardy’s latest and greatest Hollywood hit... Venom: last dance – sink your teeth (Tom Hardy’s character, venom, eats people and has really long teeth). 

 

5. What Easter eggs have you used (be very clear on this, use screen shots if you wish).  

• On the home page on the website, there are music records that slide onto the screen above and below the ‘Our Mission’ section. Clicking on the lower one will magnify the image, allowing the user to move their mouse around to reveal the hidden text on the label of the record that reads: 

YOU FOUND ME! 

Tag us on Instagram @TopickMagazine 

with the code word ‘restless’ 

for the chance to win an early copy of Issue #3 

featuring SAMMY STRINGS 

This creates digital convenience and encourages fan participation.